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Meet the face of November in the Faces of Farming calendar

by Patricia Grotenhuis Social media is becoming a useful tool for many people, and as a farmer, Andrew Campbell is no different. Today, Andrew works alongside his parents on their Appin-area dairy...

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An accessible way to talk about agriculture

Guest blog by Owen Roberts Owen Roberts teaches agricultural communications at the University of Guelph. His Urban Cowboy column and blog appear Monday in The Guelph Mercury. It’s that point in the...

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It’s All Antibiotic Free, Baby!

Reprinted with permission from Hurdhealth.com   It’s All Antibiotic Free, Baby! Posted by Dr. Scott Hurd ⋅ August 14, 2013 ⋅ After all of the recent Panera and Chipotle hype about antibiotic free...

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Attack video renews call for farming advocates

By Owen Roberts This column first appeared in the Guelph Mercury. It is reprinted with permission from the author. A renewed call is being issued for modern-era farming advocates to stand up and be...

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Perceptions of Antibiotic Free Meat

By Jean L Clavelle There has been much discussion lately on social media sites regarding marketing and how perceptions can be easily manipulated.  One such topic is that of antibiotic free meat (AFM)...

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Meet the faces of January in the 2014 Faces of Farming calendar

Sarah Brien is a farm girl at heart. Raised on a sheep farm in Ridgetown, ON, she is a fourth generation farmer who naturally inherited her love for the land and animals as well as her sense of...

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Why I Agvocate

Today’s post comes to us courtesy of Sarah Shultz author of NurseLovesFarmer.com blog.  When I read it I thought this to be an excellent message of keeping the “Agvocating” message positive and...

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The Distance from Farm to Plate

  be Jean L Clavelle Since becoming involved with social media over the last year I have begun to take note of people’s attitudes, opinions and knowledge as it pertains to agriculture and food...

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Some good news on animal welfare

Jean L Clavelle Lately my professional world seems to be focusing on the negative – on everything that’s not happening, how agriculture seems to be under constant attack, what we are not doing that we...

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Farm tweets land Ontario sheep farmer steady business

By Jeanine Moyer (Sebringville) – “What’s trending” is what launched Erbcroft Farms into the food market. Combining consumer interest in local food and social media made a successful marketing strategy...

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Changing perspectives in a changing world

Jean L Clavelle Interesting how perspective can change. When I was studying large animal behaviour in college a lot of the focus of our discussion and research was centred not just around behaviour but...

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Be positive when responding to critics in social media

By Brent Royce, Ontario farmer As I’ve watched Twitter over the last week I’ve been both surprised and disappointed by how those in Ontario agriculture have reacted to the point that for a few days I...

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The Highs & Lows of Week One On #Farm365

January 7, 2015 By Andrew Campbell, Ontario dairy farmer Who knew so many people would want to look in on the farm? What started as a simple idea on New Year’s Day based on other photo-a-day...

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Third generation egg farmer proud to continue family tradition

By Andrew Campbell St. Ann’s – Eggs have always been a part of Jacob Pelissero’s life. He grew up on his family farm, helping to gather eggs, feed and care for the hens. And, as an egg farmer, he’s...

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